JLW.DESIGN

Working as Pumas swim/ beach designer, we created two collections a year. This collection included womens, mens and kids swimwear pieces as well as garments for the beach. We were inspired by all things tropical/ brazil, bright and bold. The garments were fashion forward whilst still keeping to pumas style ethic commercial and sporty. Design are created in Adobe illustrator which are then developed in technical specs with the help and support of our developers in Asia. 

Swim mood board and target market group

Swim design board showing triangle bikini in various colours and womens activewear swim shorts.