Dive into SS15 Puma’s Beach Rebel collection I designed, a high-energy swim and beachwear collection that fuses the laid-back, sun-drenched soul of California with a bold, defiant edge. Designed for those who refuse to blend into the sand, this lineup hits the perfect sweet spot between high-performance action and effortless, trend-forward style.
Active Swim: Engineered for movement, our active styles take direct inspiration from the iconic, aerodynamic lines of the Puma swoosh. Expect sleek silhouettes, dynamic cutouts, and ergonomic fits that move with you—whether you're catching waves or dominating beach volleyball.
Style Swim: Switch gears seamlessly with the more fashion-forward swim pieces. Looking at the latest trends, these styles bring bold colorways, unexpected textures, and statement hardware that demand a double-take.