Primark | Kidswear Activewear AW26: ‘Athletics Academy’

For this Primark AW26 Kidswear brief, I developed a trend-forward capsule collection centered around the story narrative ‘Athletics Academy.’ The project required a careful balance of high-energy activewear and relaxed leisure styles, designed with a trendy, feminine, and distinctly sporty aesthetic.

I brought the ‘Athletics Academy’ concept to life by delivering a comprehensive design pipeline:

• Market Research: Looking into a versatile range of layering pieces, sports-inspired basics, and high-stretch activewear tailored specifically for the fast-paced kidswear market.

• 2D Apparel Design: Creating detailed, factory-ready 2D design CADs that clearly mapped out construction, seam lines, and colorways for seamless production.

• 3D Digital Samples: Elevating the standard presentation by rendering key styles into 3D examples. This allowed the Primark team to visualize the garments in real space, assessing fabric drape, scale, and movement before hitting the sample room.

The final result gave the buying teams a highly visual, cohesive roadmap for a commercial, trend-accurate kidswear launch.