Hip & Flo | Tennis Lifestyle Apparel
I had the pleasure of designing the full men’s and women’s collections for Hip & Flo, a brand that perfectly captures the massive shift toward court-sports culture and stylish, off-duty activewear. The brief was all about blending classic tennis heritage with a fresh, contemporary lifestyle edge.
The collection bridges the gap between on-court performance and effortless, post-match socialising:
Women’s Range: Designed chic, fluid tennis dresses, tops, tanks, sportsbra and jackets that balance high-stretch technical support with an elegant, modern silhouette.
Men’s Range: Developed premium tennis polos, tees, shorts, trousers and jackets which are engineered with breathable, moisture-wicking fabrics, updating a timeless athletic staple with sharp, modern tailoring.
Accessories: Created a cohesive lifestyle look by extending the design language into court accessories, including highly functional, sleek racket bags that look just as good on the streets as they do at the club.
The final range is a beautiful mix of varsity-inspired charm and high-performance functionality, built for players who care just as much about their aesthetic as they do their backhand.
