activewear, freelancer, sportsluxe, sportswear design Jessica Walker activewear, freelancer, sportsluxe, sportswear design Jessica Walker

Design project - yoga wear, Chak 7 Apparel

I am currently designing for Chak 7 apparel which is a New York based brand focusing on yoga apparel. I really love the style and aesthetic of the direction they give me. We have played around with a couple of mesh options but went for a sleek striped mesh which works so nicely up the thigh. It not only looks cool but is really breathable and the fabric is super form fitting. 

At the moment the collection is purely leggings and a long sleeve top with the plan to branch out.  Sometimes it can be hard to come up with original and great looking legging designs. The Ath-leisure market is becoming seriously over crowded with every client wanting the same thing. As a brand you really do need a special USP....you need something unique to stand out. So it does become harder as a designer to think of the next great look. Stepping out of your office to walk around a city is really beneficial if you want to stay motivated and keep updated with what people are wearing on the streets. It is really important to do this as a freelancer and not become stale within your surroundings!

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Welcome to my blog! All Things Active

Follow along as I delve into the latest Activewear Trends, explore the fusion of fashion and fitness, focus on sustainability in fashion, uncover the power of colors and share my design ideas & tutorials.

Whether you're a fitness enthusiast, a fashion influencer, or someone in search of the perfect balance between style and functionality, this space is tailored just for you. So, join me as we unravel and celebrate the dynamic world of activewear and all that it has to offer!

Yours,
Jess